Utmost and foremost… YES. If you want to successfully sell your brand, product or service to the best of your abilities, yes, you do need a copywriter. The importance of an effective text is now at its most pivotal, with the average person’s attention span being at its lowest-ever recorded – sigh. This means, stopping your audience in their tracks and keeping that attention long enough to sell your product or service, needs to be nailed first time around!
So, that’s where I step in. I’m a copywriter for female-focused brands, and no, you’re not the first person to ask “so what does that really mean?” So, here it goes, ‘copywriting’ refers to any chunk of text, whether that be your newly launching website, a weekly blog update, suave social media captions or even a promotional leaflet or brochure for your business – and, I’m ALL female-focused! Which means I specialise in writing copy for female flourished brands, female-founded businesses and female focussed audiences. Why? Because women deserve nothing less than brilliance!
Wait, did I mention I hold an understanding of search engine optimisation (SEO)? Well, I work in ways, you could say, a little like magic, creatively weaving keywords in and around your text (without you even noticing), to ensure your text ranks in a higher position on Google! After all, who puts all their time and effort into a text, just for it to get lost right?
Whenever a piece of text is written, it will always need a proofread and a fresh pair of eyes. Trust me, copywriters know what they’re doing, well I guess it’s our job too! – That’s why I also offer a proofreading service. Come rain or shine, it’s about thinking how and what information needs to be communicated to make your audience stop what they’re doing to focus on you.